The five main strenghts of Tuscany at Heart are experience, passion, flexibility, family-friendly and attention to deatils.

In the years we have gained expertice in tourism practices that enable us to create very specific itineraries, according to  the needs, interests and time available to travellers.

What does Tuscany At Heart offer?

Tuscany At Heart offers bespoke half-day and full-day private guided tours which include different experiences and cover a selected range of must-see attractions as well as almost unknown wonder-filled destinations in Northern-Central Tuscany and on the Italian Riviera di Levante.

We happily design for you:

  • Art, architectural and historical tours 
  • Day trips to ancient hilltowns (Volterra and San Gimignano) and other almost unknown little but unique gems in the heart of Tuscany countryside + Italian Riviera di Levante (Montemarcello, Castelnuovo, Fosdinovo, Nicola)
  • Bike tours of Pisa and Lucca
  • Cultural hikes on the Italian ‘Riviera di Levante’ (Cinque Terre – Portovenere)
  • Boat Tours: mini cruise along the Arno river (Pisa + Florence) and along Ligurian coastline (Cinque Terre + Portovenere + San Terenzo+ Lerici +Tellaro)
  • Exclusive Shore excursions for cruisers landing at the port of Livorno/La Spezia
  • Food Tours with Typical produce tasting (according to the destination, you can choose between Wine, Olive Oil, Cheese, Truffle, Chocolate and ice-cream) and Cooking Classes  with passionate local Chefs
  • Wine Tours (visit of the vineyard + cellar and wine tasting) in Tuscany countryside, on the Etruscan coast (Bolgheri) and on Italian Riviera di Levante (Cinque Terrre,  Sarzana and Lunigiana)
  • Truffle hunting and Truffle tasting in San Miniato, a medieval hilltown located half the way between Florence and Pisa
  • EVO oil seminars – learn how to pic a high quality EVO oil and to taste it (+ on request  visit of an olive grove and olive mill) in Lucca, Vicopisano and Peccioli
  • Artisans walking Tours and Tours-lab for both children and adults (‘do it yourself’ experiences)

Note that:
1. Most of our tours can be happily combined! If you do not find anything you are seeking for in ‘Our Tours’, do not hesitate to contact us! Martina will be happy to customize your most  memorable itinerary.

2. Some of the tours are high on demand or requested in an area where at present Martina is not touring. So she collaborates with other skilled and qualified colleagues, who are also her friends. It could happen you would meet them. This will be mentioned in advance.

3. Martina is not a professional driver – She can accompany you in your vehicle or she can arrange for private trasportations.

4. On the subject of our rates:
-Half Day tour (3 hours) from € 150
-Full Day Tour (6 hours) from € 270

Rates do not include entrance fees to musuems/attractions. Besides, they may vary according to the time of the year and the itinerary agreed from time to time with single travellers, families, school groups, cultural associations and Tour Operators. We highly recommend you to contact Martina and ask for more information: she will reply within 24 hours.


When fourteen years ago Martina founded her own tour company, she decided for the name ‘Tuscany at Heart’ without hesitation.
It perfectly embodied her mission: she wanted to share her passion for and knowledge of Tuscany’s rich cultural heritage with travellers from all around the world. Martina wished to have them fell in love with her home land and experienced it through “new eyes”.

With this in the mind and heart, our tours are personally customized in details and mostly guided by Martina.

As lovingly pointed out by a traveller:
There is a reason this company is called Tuscany at Heart – because Martina puts her heart into Tuscany and her guests. She added pages to our family book of Pisa memories. Being with Martina made you feel as though a friend was showing you around…a really SMART friend. We highly recommend Tuscany at Heart and Martina for anyone going to this region who want a personalized and knowledgeable tour with a special person

(Christine Cashen Hall of Fame Humorous Keynote Speaker/Author – May 31, 2019, LinkedIn – Christine was a client and now friend of Martina)


A few recognisable identitary symbols – the sunflower, Tuscany’s fields and rolling hills, the sun and the sea – run in a never ending circle; and create a warm and cosy frame for an extraordinary jewelry case, full of precious ancient perls and hidden gems,  making us, viewers, enchanted spectactors of an eternal magnificence.
Being an art and ancient crafts lover, passionate about local history and traditions, chosing this logo, Martina wanted to express her desire that travellers could meet authentic local communities and at a time support the real (hand-)made in Italy: from master artisans & great artists to historical cafes and bacheries, family run wineries and farms.
Martina stamps this as with a seal, through her company logo.